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Outsourcing, Applications Software
This RFP is focused on the selection of companies who provide outsource services in the areas of application software. The typical types of activities that these outsource providers perform include...
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Documents related to » banner ad software


How to Serve an Ad
Presents an overview of the basic technology used in all ad-serving solutions.

banner ad software  wanted to put a banner ad on a page we would use an HTML image tag that looked something like this: This tag identifies itself as an image tag with the IMG keyword, and points to the file that is to be displayed using the SRC keyword; here the file is called ad.gif and it is found in the images/ subdirectory of the site. If the page is to rotate ads, then the image tag must be replaced by something that will generate a reference to an ad at the time that the page is loaded to the surfer''s browser. The Read More...
Can High Flying NetGravity Maintain Its Position?
NetGravity''s ad serving software remains a leader, and its merger with DoubleClick should have the company celebrating, but CMGI is massing troops on the border

banner ad software  we expect to see banner positions becoming mini-entertainment centers, serving up sound, full-scale animation, and video. NetGravity expects that its customers will soon be able to offer their advertisers transaction-enabled banners, which will make it possible for users to complete transactions through the banner. Nothing that happens here should be a key differentiator between different products. Whatever capability one company announces another company should - and must - be able to announce soon Read More...
I Know What You Did Last Week - But I''ll Never Tell
Internet advertising is under attack from privacy advocates and private citizens as DoubleClick reveals that it can correlate surfing behavior with individual

banner ad software  Know What You Did Last Week - But I''ll Never Tell Event Summary Abacus Direct was a direct marketing specialist that had a great deal of information about individuals - more than two billion records of catalog transactions. Do you buy from the Sharper Image catalog? Did you send money when you received those free address labels in the mail? Do you use your supermarket''s affinity card to buy organic yogurt and diet Dr. Pepper? Chances are that Abacus Direct or a similar company knows all about it. So, Read More...
DoubleClick Takes Bath, Throws in Towel
After weeks of being deluged by lawsuits, bad press, federal regulatory investigations and nasty name-calling, DoubleClick backs off on its plans to tie surfing

banner ad software  Takes Bath, Throws in Towel Event Summary In an attempt to stem the flood of criticism that has been leveled at his company since its acquisition of Abacus Direct, CEO Kevin O''Connor announced that DoubleClick (NASDAQ:DCLK) had made a mistake by planning to merge names with anonymous user activity in the absence of government and industry privacy standards. The statement came after partners AltaVista and Kozmo.com announced that they were shocked, yes shocked, at the possible violations of Read More...
The Art, Science & Software Behind (Optimal) Retail Pricing - Part 4
Part 1 of this blog post series expanded on some of TEC’s earlier articles about companies’ need for better pricing management and optimization practices. This

banner ad software  the brand or retail  banner . The vendor’s offering for CPG manufacturers will be depicted in a separate article in the future. DemandTec calls its broad offering across many different functional areas a Consumer Demand Management (CDM) suite. The suite integrates and optimizes pricing, promotions, assortment, space, and marketing decisions. The company believes that to have all of this functionality in an integrated offering from a single source is a huge benefit for its retail customers. DemandTec Read More...
TIBCO Software
TIBCO Software Inc. (NASDAQ: TIBX) is a business integration and process management software company. In January 1997, TIBCO Software Inc. was established as a

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The Complete Buyer''s Guide for Payroll Software
When selecting and deploying a new payroll software solution, there are many factors to take into consideration, including timing, data transfer and conversion,

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Smart Software
Founded in 1984, Smart Software is a provider of enterprise-wide demand forecasting, planning, and inventory optimization solutions. Smart Software@s flagship

banner ad software   Read More...
Managing Risk in Enterprise Software Selection
Selecting and implementing new enterprise software changes your company, and the business processes that drive it. How you handle these changes can make the

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BNA Software
Established in 1983, BNA Software specializes in publishing tax software applications for professionals. Many of the company''s programs are category standards

banner ad software   Read More...
Ultimate Software
Ultimate Software delivers cloud-based human capital management (HCM) solutions that help businesses personalize talent acquisition, simplify payroll

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Retail Market Dynamics for Software Vendors Part One: Software Requirements for Retail
Although the retail and wholesale customers have typically invested a low proportion of their total revenues in information technology, retail industry leaders

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Global Software
Established in 1981, Global Software, Inc. is a privately owned company located in Raleigh, North Carolina (US). Their analytics suite, which includes

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Software-As-a-Service Primer for Independent Software Vendors
Learn what s required for a successful migration to SaaS in SaaS Primer for Independent Software Vendors.

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Software Services
Espire provides software-consulting services to clients globally as a partner to conceptualize and realize technology-driven business transformation

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