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Outsourcing, Applications Software
This RFP is focused on the selection of companies who provide outsource services in the areas of application software. The typical types of activities that these outsource providers perform include...
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Documents related to » banner ad software


How to Serve an Ad
Presents an overview of the basic technology used in all ad-serving solutions.

banner ad software  wanted to put a banner ad on a page we would use an HTML image tag that looked something like this: This tag identifies itself as an image tag with the IMG keyword, and points to the file that is to be displayed using the SRC keyword; here the file is called ad.gif and it is found in the images/ subdirectory of the site. If the page is to rotate ads, then the image tag must be replaced by something that will generate a reference to an ad at the time that the page is loaded to the surfer''s browser. The Read More
Engage AudienceNet Brings Users the Ads They Want To See
Engage has introduced a new product that delivers ads to users who are most likely to be receptive to them. AudienceNet relies on data collecting, proprietary

banner ad software  AudienceNet Brings Users the Ads They Want To See Product Background AudienceNet is Engage Technologies'' (Nasdaq: ENGA) first significant application of their core personalization technology. Developing this technology has been the focus of the company ever since its founding by David Wetherell, CEO of CMGI (Nasdaq: CMGI) and Engage''s CTO Daniel J. Jaye. Their purpose was to apply what they knew about direct marketing to the Internet. In the process they developed data mining technology which was Read More
I Know What You Did Last Week - But I''ll Never Tell
Internet advertising is under attack from privacy advocates and private citizens as DoubleClick reveals that it can correlate surfing behavior with individual

banner ad software  Know What You Did Last Week - But I''ll Never Tell Event Summary Abacus Direct was a direct marketing specialist that had a great deal of information about individuals - more than two billion records of catalog transactions. Do you buy from the Sharper Image catalog? Did you send money when you received those free address labels in the mail? Do you use your supermarket''s affinity card to buy organic yogurt and diet Dr. Pepper? Chances are that Abacus Direct or a similar company knows all about it. So, Read More
Engage Helps Advertisers Fish for Best Prospects
Engage announces a new service that lets advertisers target individual users.

banner ad software  Helps Advertisers Fish for Best Prospects Event Summary Engage (Nasdaq: ENGA) announced a new service called AudienceNet that allows advertisers using its Engage ad network to target ads to users based on anonymous profiles. The company claims a database of 35 million consumer profiles. Market Impact Engage is member of the CMGI (Nasdaq: CMGI) family of companies, and is a cornerstone in its advertising tournament with DoubleClick. Engage claims that AudienceNet is fundamentally different from Read More
DoubleClick Takes Bath, Throws in Towel
After weeks of being deluged by lawsuits, bad press, federal regulatory investigations and nasty name-calling, DoubleClick backs off on its plans to tie surfing

banner ad software  Takes Bath, Throws in Towel Event Summary In an attempt to stem the flood of criticism that has been leveled at his company since its acquisition of Abacus Direct, CEO Kevin O''Connor announced that DoubleClick (NASDAQ:DCLK) had made a mistake by planning to merge names with anonymous user activity in the absence of government and industry privacy standards. The statement came after partners AltaVista and Kozmo.com announced that they were shocked, yes shocked, at the possible violations of Read More
BNA Software
Established in 1983, BNA Software specializes in publishing tax software applications for professionals. Many of the company''s programs are category standards

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Mesonic Business Software
Founded in 1978 in Vienna, Austria, Mesonic is a developer of commercial business and e-business software solutions, including financial and accounting

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Selecting Software: A Systematic Approach to Buying Software
In our new “wired” world, software is no less important than other products and services in our everyday lives. But people are generally more used to buying

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Run your Business with no Software!
Picture your business today without software applications. It''s hard to imagine, isn''t it? But maybe you should try - and not for the reason you may be

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California Software Labs,
Located in Pleasanton, California (US), California Software Labs (CSWL Inc.) is a customer software solutions provider and a wholly owned subsidary of

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American Software - A Tacit Avant-Garde?
Throughout June, American Software, Inc. continued to announce additional functions that broaden the scope of its e-intelliprise application suite. It also

banner ad software  of applications under the banner ECON-Electronic Commerce on the Net-which allows customers to access and use the applications within Intelliprise over the Internet (a series of Web extensions for order placement, purchasing, catalog, bidding and expense reporting). Recently announced functions also include the expansion of the relationship with Categoric Software to embed its alert messaging into the entire e-intelliprise suite. We believe American Software will continue to enhance its portal strategy Read More
A Software-as-a-service Primer for Independent Software Vendors
Unlike many over-hyped technology trends of the past, software-as-a-service (SaaS) is producing real business benefits for organizations of all sizes across

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Software Test Tools Software Evaluation Report
Tools exist to support software testing at all stages of a project. Some vendors offer an integrated suite that will support testing and development throughout

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Retail Market Dynamics for Software Vendors Part One: Software Requirements for Retail
Although the retail and wholesale customers have typically invested a low proportion of their total revenues in information technology, retail industry leaders

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