-
Abstract:
Strategy in digital business has become an increasingly significant component of Digital Business Service Provider (DBSP)
offerings. Pure plays have and are becoming more experienced, and are serious competitors to the more traditional strategists.
DBSP strategists take over where the traditional consult (...)
Excerpt related to
business to business marketing strategy:
Strategy in digital business has become an increasingly significant component of Digital Business Service Provider (DBSP)
offerings. Pure plays ha...
Published:
2000-10-03
-
Abstract:
Companies that know what they want in terms of Internet capabilities might benefit from eSOA, but others should give it a
wide berth. (...)
Excerpt related to
business to business marketing strategy:
Companies that know what they want in terms of Internet capabilities might benefit from eSOA, but others should give it a
wide berth.
Published:
2000-10-16
-
Abstract:
For many reasons, SAS's alliance with Amdocs and partnership with Aprimo might be some of a few vendor partnerships where
customers and the vendors benefit. (...)
Excerpt related to
business to business marketing strategy:
For many reasons, SAS's alliance with Amdocs and partnership with Aprimo might be some of a few vendor partnerships where
customers and the vendor...
Published:
2005-08-12
-
Abstract:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought
out companies, have been key for SAS to further entrench itself in the market. (...)
Excerpt related to
business to business marketing strategy:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought
out companies, have...
Published:
2005-08-11
-
Abstract:
In business-to-business (B2B) software marketing, you'll get little debate about the importance of positioning. Yet few B2B
software companies do it well, thus failing to set themselves apart from their competitors. There are many reasons for this
void, and this column will help fill one big one by descr (...)
Excerpt related to
business to business marketing strategy:
... to-business (B2B) software marketing—which it is—part of the problem
is that it can seem vague or difficult to develop and apply. Are we talking strategy ...
Published:
2004-09-18
-
Abstract:
Computer Associates announced at their CAWorld conference that e-business is the place to be, and they are re-orienting their
company to facilitate it. CA has previously failed to make inroads in the consulting arena, and they feel e-business is the
way to fix the problem. (...)
Excerpt related to
business to business marketing strategy:
... Organization, will make the e-business initiative more ... of Mark
Sokol, general manager of global marketing for CA ... to provide a cohesive Internet strategy
for the ...
Published:
2000-04-27
-
Abstract:
On October 4, MicroStrategy announced the release of MicroStrategy 6, the latest in their line of Intelligent E-Business
software products. On October 5, MicroStrategy and NCR announced agreements that will make NCR the OEM reseller of Microstrategy's
product line, and allow Microstrategy to take over th (...)
Excerpt related to
business to business marketing strategy:
On October 4, MicroStrategy announced the release of MicroStrategy 6, the latest in their line of Intelligent E-Business software
products. On Oct...
Published:
1999-10-06
-
Abstract:
Business performance management (BPM) and business intelligence (BI) solutions are at a crossroads. Vendors from each domain
compete in the same market. BPM vendors are at a disadvantage due to BI's penetration and expansion into the BPM market. (...)
Excerpt related to
business to business marketing strategy:
Business performance management (BPM) and business intelligence (BI) solutions are at a crossroads. Vendors from each domain
compete in the same m...
Published:
2009-05-18
-
Abstract:
Typical explanations given for increased spending in business intelligence include, meeting government regulations, managing
information overload, tracking corporate goals, and improving competitive response. However, a deeper drive for BI stems from
the need to quantify the intangibles that underlie the (...)
Excerpt related to
business to business marketing strategy:
... the process of reducing corporate strategy to supporting ... consulting
firm specializing in marketing management for ... a regular columnist for Business
Week Online ...
Published:
2005-03-11
-
Abstract:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought
out companies, have been key for SAS to further entrench itself in the market. (...)
Excerpt related to
business to business marketing strategy:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought
out companies, have...
Published:
2005-08-11
-
Abstract:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This case study explains why it's important to dig deeper when a company of interest to you changes its marketing
campaign. (...)
Excerpt related to
business to business marketing strategy:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This ...
Published:
2006-01-05
-
Abstract:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that the document clearly delineates assumptions regarding cause and effect plus the mechanism that will be used to
assess results and declare success. (...)
Excerpt related to
business to business marketing strategy:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that t...
Published:
2004-11-09
-
Abstract:
While the recent initiatives by Microsoft Business Solutions to piecemeal bolster its product lines' SCM capabilities should
benefit users, a lot more cohesive SCM strategy is needed for Microsoft to truly permeate the SCM mid-market. (...)
Excerpt related to
business to business marketing strategy:
While the recent initiatives by Microsoft Business Solutions to piecemeal bolster its product lines' SCM capabilities
should benefit users, a lot ...
Published:
2003-12-01
-
Abstract:
Business intelligence (BI) is evolving as it grows in popularity. Within BI, there is a shift from traditional analytics
to predictive analytics, and predictive analytics is emerging as a distinct new software sector. (...)
Excerpt related to
business to business marketing strategy:
Business intelligence (BI) is evolving as it grows in popularity. Within BI, there is a shift from traditional analytics to
predictive analytics, ...
Published:
2005-12-24
-
Abstract:
Failing to ask "so what?" of a positioning statement can mean losing an opportunity to communicate what is really important
to the target market, and to gain some credibility. (...)
Excerpt related to
business to business marketing strategy:
Failing to ask "so what?" of a positioning statement can mean losing an opportunity to communicate what is really
important to the target market, ...
Published:
2006-02-17
-
Abstract:
Stampede 2002 has radiated moderate optimism within VARs and other attendees, in a sharp contrast with many other user or
industry conferences where we have felt a generally somber, anxious, or at least subdued mood. Small wonder for this isolated
ebullience, given that, despite the current soft market, (...)
Excerpt related to
business to business marketing strategy:
Stampede 2002 has radiated moderate optimism within VARs and other attendees, in a sharp contrast with many other user or
industry conferences whe...
Published:
2002-11-04
-
Abstract:
Strategy in digital business has become an increasingly significant component of Digital Business Service Provider (DBSP)
offerings. Pure plays have and are becoming more experienced, and are serious competitors to the more traditional strategists.
However, Razorfish is developing niche expertise in thes (...)
Excerpt related to
business to business marketing strategy:
Strategy in digital business has become an increasingly significant component of Digital Business Service Provider (DBSP)
offerings. Pure plays ha...
Published:
2000-10-04
-
Abstract:
In today's highly competitive business climate, the quality and timeliness of business information for an organization is
not only a choice between profit and loss, it is a question of survival or bankruptcy. No business organization can deny the
inevitable benefits of business intelligence. (...)
Excerpt related to
business to business marketing strategy:
... areas like marketing, finance, and securities. Part of the confusion about BI lies in
the flurry of acronyms relating to analyzing business information. ...
Published:
2009-04-29
-
Abstract:
Despite the plausible product roadmap, any organization evaluating MBS products should keep itself informed, and consider
existing functionality only. MBS, at this stage, will likely not appeal to companies that need more complex CRM capabilities
or must manage customer relationships through diverse li (...)
Excerpt related to
business to business marketing strategy:
Despite the plausible product roadmap, any organization evaluating MBS products should keep itself informed, and consider
existing functionality o...
Published:
2002-11-06
-
Abstract:
There are two ways to build enterprise application solutions: link together disparate, best-of-breed solutions, in which
vendors embrace open architectures and inter-application messaging protocols, or find a one-stop-shop with all the software,
functionality, and interoperability one could ever ask for. (...)
Excerpt related to
business to business marketing strategy:
There are two ways to build enterprise application solutions: link together disparate, best-of-breed solutions, in which vendors
embrace open arch...
Published:
2001-11-22