Productization of services is accomplished by associating tangible features with intangible service offerings. Tangible features may take the form of personnel, collateral, methodologies, pricing, facilities, or other attributes. Automation tools like enterprise service automation, database, and project management tools serve as enablers to service productization. By associating tangible features with intangible services, the professional services firm can build client confidence.
custom software development service
that services are always custom to a large extent. As noted earlier, no matter how productized the collateral, methodology, physical location, and other elements appear, the actual services delivered will differ due to the specific needs of the client in their particular circumstance. Services are highly variable, as they depend upon who provides them and when and where they are provided. Sales representatives that use productized features as a crutch to sell may forget that they are really proposing a